I hate it when the Google spurns me
It seems that somehow I have brought the wrath of the Google upon this site yet again. I can tell you something interesting about the Google algorithm (akin to the secret formula for Coca Cola) as it stands at the moment of this writing:
It likes focus. It likes to see similar content on the same domain. It likes site themes, and I'm not talking about visual design and layout. The more specific and on-topic your site, the better. A site about beekeeping that keeps all its articles, pages, and products bee-related can absolutely crank on the Google with very little effort. A blog like this -- poorly tagged, touching on everything from music to economics -- will come up high for those pages that other bloggers find interesting enough to link to and fade into obscurity on all other pages. A generalist's traffic is truly based on merit; only those broad-category sites with mad incoming links can attain high rankings in the SERPs. Wikipedia is the best example of a generalist site that has a million pages on the top because so many people link to those pages.
The Google works in mysterious ways. Sometimes it favors you for no apparent reason, and your traffic spikes. Sometimes it frowns upon you and your traffic suffers. I actually suspect that this is a built-in feature, a way of both spreading the traffic wealth and guaranteeing the quality of search results. I would bet that, in addition to awarding brownie points for focus, Google's algorithm accounts for the number of incoming links gained after x-impressions from search. So if 1000 people find your site through search and 43 of them link to you, it's better for you than if only 1 of them links to you. So everybody gets their shot on the front page, and only the strong survive.
I guess nobody is linking to me these days. sniffle...
- charliehiphop's blog
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